1. The New Institute
      2.  
      3. Netherlands Architecture Institute (NAi)
      4. Premsela, the Netherlands Institute for Design and Fashion
      5. Virtueel Platform, e-culture knowledge institute
      1. Museumpark 25
      2. 3000 AE Rotterdam
      3. The Netherlands
      1. +31 (0)10 4401200
      2. service@hetnieuweinstituut.nl
      3. hetnieuweinstituut.nl
      4. thenewinstitute.nl

    1. The RuinDe Ruïne

      1. Playboy Architecture

        Photos © Burt Glinn/Magnum/HH/2
        1. Playboy Architecture, 1953-1979 explores the crucial role of modern architecture— buildings, interiors, furniture, cities and product design—in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction.
        2.  

        1. Through an extraordinary quantity of architecture and architects featured in Playboy, the magazine played an important role in informing the public, particularly American men, about design and architecture in relation to literature, politics, art, lifestyle and fashion. Looking at the changing nature ofPlayboy architecture not only provides a way of understanding how Playboy’s project changed from the mid 1950s to the late 1970s; it also reveals how Playboy’s idealized world became a reality that was ingrained into America’s national identity and had a massive global impact.

          Read more on the website NAiM/Bureau Europa

        2.  

        1. The RuinDe Ruïne

          IV

          Playboy Architecture, 1953–1979

22.6.–20.10.2013